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Collections at Milan Fashion Week. Milan Fashion Week. How to get to the show. Fashion show in Milan and presentation of new collections

As part of Milan Fashion Week, the Fendi fall-winter 2018-2019 collection was presented. The duet of Karl Lagerfeld and the lady of the Italian fashion house Silvia Venturini Fendi again amazed with the finest work on every detail of the image. In the new season we return to...

As part of Milan Fashion Week, the Dolce & Gabbana spring-summer 2018 collection was presented, the main topic of which was love. And they managed to reveal it with the help of the metaphorical image of the Queen of Hearts. A familiar touch among fashion designers is religious iconography….

In the new spring-summer 2018 collection, presented at Milan Fashion Week, Donatella Versace revived Gianni's greatest hits, allowing a new generation to see what the couturier was talking about. And he spoke about sensuality, femininity and independence...

Tropical scenery, spectacular dances to Sicilian music, a parade of luxury with sequins, original prints, ruffles, fringe and an abundance of jewelry - at Milan Fashion Week the Dolce & Gabbana spring-summer 2017 collection was shown. Domenico Dolce and Stefano…

Sporty chic, sheer sexuality, smooth, even hair, top representatives of the world's catwalks - the Versace spring-summer 2017 collection was presented at Milan Fashion Week. When creating each new collection, Donatella Versace thinks globally. This year she...

The new Prada spring-summer 2017 collection, presented at Milan Fashion Week, demonstrates the search for true elegance in the present. When creating each new collection, Miuccia Prada thinks deeply and constantly searches for new meanings. Thirsty for unforgettable emotions and...

The third in the fashion marathon starts Milan Fashion Week. It receives an order of magnitude more attention than New York or London, and there is a simple explanation for this: in Italy the most famous brands. Gucci, Prada, Versace - about these and others from time immemorial Italian stamps Even those of us who have nothing to do with fashion have heard it.

The power of a name works flawlessly: the shows of these brands inevitably become the most discussed at the end of not only the Week, but also the entire fashion month. Of course, the trends set by Italian designers promise to be the most relevant in the coming season. Let's talk about them!

Marni, Versace, Gucci

At first, when we saw balaclavas at the Raf Simons show at Calvin Klein in New York, we thought: “This is probably just a beautiful stylization, it’s unlikely that anyone else will show similar hats.” How wrong we were! Balaclavas became the boldest headwear of Milan Fashion Week: Alessandro Michele at Gucci decorated them with rhinestones, Francesco Risso at Marni combined a turtleneck with a balaclava, and Donatella Versace presented the most feminine version (as far as this word is generally appropriate in the context of such hats).

New victorian style

Philosophy di Lorenzo Serafini, Blumarine, Roberto Cavalli, Antonio Marras

Why new? It's simple: in the interpretation of Italian designers, the well-known style of the British era of Queen Victoria becomes either bolder, exposing the body, or, on the contrary, more conservative, which makes suits (like Blumarine, for example) suitable not only for pretentious, pompous events.

Grinko, Missoni, Prada, Gabriele Colangelo

Next fall, the fringe will grow in length, but still recalls the era of the “flower children” or the “roaring” 20s. True, not just any one: the synthetic one from the Prada show is the embodiment of the futuristic aesthetics that forms the basis of the new collection of the famous Italian brand.

Wide belts

Marni, Salvatore Ferragamo, Versace

The emphasis on the waist - a favorite technique of Italian designers - will take on exaggerated dimensions in the coming season: now the most fashionable belts are certainly wide and certainly with a huge buckle.

Raincoat tent

Alberta Ferretti, Mila Schon, Salvatore Ferragamo

Apparently, we won’t be able to do without this next fall. For admirers street style Paul Andrew at Salvatore Ferragamo has long anoraks, similar to capes, made from technical fabric; For lovers of classic style, Alberta Ferretti has a beige wool poncho.

Fendi, Gucci, Max Mara

The logos in our field of vision appeared last spring and acted as a logical continuation of the trend for the 80s - an era when fashion ceased to be purely entertainment upper class and established itself as a mass phenomenon. Next season, designers are getting rid of straightforward connotations: Karl Lagerfeld at Fendi imitates the font of the sports brand Fila, Laura Lusuardi at Max Mara complements it with a portrait of a stranger, and Alessandro Michele decorates a jacket with lace trim with the famous Yankees monogram.

Neon colors

Moschino, Prada, Giorgio Armani, Marni

Next season, all acid colors will be at their peak again, so suits, dresses and shirts bought in spring and summer in dessert pastel shades - alas! - we hide it in the closet at least until next spring.

Sportmax, Stella Jean, Tommy Hilfiger

The sporty style of next fall, according to Italian designers, will no longer be something abstract from suits, sneakers and typically sporty finishing elements, but will become a very concrete hint at motorsports. Tommy Hillfiger was the brightest in this regard: even the American designer’s podium mimicked a race track. And although this collection is spring-summer, it turned out to be impossible to ignore it - athleisure, as you understand, will not go out of fashion for a long time.

Ujoh, Marni, MSGM, Jil Sander

“Don’t leave the room, don’t make a mistake,” we repeat this famous mantra of Brodsky every morning with the onset of the first autumn-winter cold weather. As if reading our thoughts, Italian designers have prepared the warmest and most comfortable solution to this problem - wide blankets, in which you can wrap yourself in almost two layers when leaving the house.

Salvatore Ferragamo, Max Mara, Ujoh, Ricostru

The image of Trinity from the famous “Matrix” by the Wachowski brothers promises to become one of the most copied images next fall. In order not to turn into a parody of the famous heroine, we advise you to buy just one black leather raincoat, which next fall you can (and should) wear with absolutely everything.

Large patchwork

Missoni, Versace, Stella Jean, Etro

As if by agreement, Italian designers use patchwork, sewing not small cuts, as is usually the case, but large ones. Versace has several types of tartan checks, through which the signature meander is only slightly visible, Missoni has stripes, and Stella Jean has both.

Unusual accessories

Erika Cavallini, Tod's, Gucci, Jil Sander

As we have already said, the most memorable “accessories” of the entire Week were the exact replicas of the models’ heads and the miniature dragon at the Gucci show. They have nothing to do with fashion, but the number of posts in all in social networks are increasing rapidly. However, it was not only Alessandro Michele who decided to use the hype technique: Lucy and Luke Meyer at Jil Sander gave the models a pair of pillows (well, anything can happen!), and at Tod’s the models came out on the catwalk with five puppies. The most popular, naturally, turned out to be a cute white and fawn French bulldog, who settled in the arms of Gigi Hadid. Of course, we can no longer call the animals on the catwalk accessories (may animal rights activists forgive us for this not the most accurate generalization in the title).

Milan takes the baton of the fashion marathon from London, and rest assured, until September 25, this geolocation will be on the Instagrams of all the main influencers. Milan Fashion Week differs from its “colleagues” in New York, London and Paris in the large number of theatrical and colorful shows. Take, for example, the Dolce & Gabbana fall-winter 2018 show, which was opened by drones that looked like giant bees and flew over the catwalk with the brand's handbags, or Gucci, where last season models walked with the head of their own clone in their hands. Kaia Gerber and Gigi Hadid walked at the Moschino show with models dressed in orange, green and blue, like aliens, and Prada was invited to the show Mikuel South- a virtual “influencer” with almost one and a half million subscribers.

For Milan, the performance show is as important as the collection itself. However, this season, in those places in the schedule where there is usually an exclamation mark - emptiness... Gucci, one of the main heroes of the Week, moved to Paris to make a nod to France. In addition, Bottega Veneta fans are also upset. They were expecting the debut collection of new creative director Daniel Lee in the fall, but the brand decided to skip the season and present new creations in winter next year.

True, the changes are not a cause for serious concern. Other classic Milan brands are likely to have already succumbed to the temptation to innovate their shows and are preparing something special for the audience, while new designers will undoubtedly bring a huge boost of energy to Fashion Week. We tell you what you must not miss at Milan Fashion Week.

Perhaps the most important show this season is the Versace anniversary collection. This year the Italian fashion house celebrates its fortieth anniversary. For Donatella Versace, the date is also significant because she has worked at Versace longer than her brother Gianni, who died in 1997. After the death of her brother, she had a hard time: the company’s financial performance fell, and the public criticized her collections. However, the designer did not give up and showed the image of a strong and purposeful woman - this is what she conveys in her creations to this day. “Every minute I think about glamor. I wake up in the morning and my head is already filled with glamor,” Donatella once said. These words perfectly describe the designer's temperament and charisma, as well as the aesthetics of the Versace collections. The anniversary show is scheduled for September 21 and promises to be fantastic.

Another pillar of Italian fashion that is gearing up for a lavish celebration is Missoni. This year the brand, famous for its colorful zigzag pattern, will celebrate 65 years. We will find out what will surprise fans of the Angela Missoni brand on Saturday, September 22.

Fashion Week takes place in Milan. She continues to discover new and unusual combinations. What surprises the heavyweights showed on the catwalk next spring fashion industry.

Feel the spring freshness of the Kiton fashion house, its aroma, its mood - delicate, pastel colors all around. In this version, even a tuxedo can be worn during the day.

Silk on the lapel - tone on tone. The finishing is barely noticeable, be it millimeter stitches or delicate stripes on trousers. The new Kiton collection is about elegance, breaking the stereotypes of classic style.

“We have a special collection of sneakers coming out this season. Because women want to feel more comfortable in a suit, just like men! And don’t wear it only with heels for 10 hours,” said Maria Giovanna Paone, creative director of the Kiton women’s line.

And this trend is very much to the taste of clients and fans of the brand - a house celebrating its 50th anniversary, the half-century anniversary of impeccable cut and highest quality, thinks modernly. Are you going on vacation, but it falls during the cool season? Here perfect suit for boat trips or for trips into nature.

The kingdom of the finest leather - Tod's presented for the first time a women's line together with a men's line. And it doesn't matter - a monochrome set or a color one: stylish accessories in tone are included.

“A beautiful combination of colors: orange, blue, beige, yellow - this new master color, it’s so, you know, Italian. And, of course, bags and shoes – Tod’s shoes. What could be more convenient,” said fashion expert, fashion director of TSUM Alla Verber.

Moccasins are the brand's calling card. A work of leather art with an armful of suede leaves instead of the usual tassels.

“This is exactly the same casual chic that everyone has heard about, but few have seen. Because casual chic in our country is often translated as jeans with a T-shirt. But this is not casual chic, this is casual trash, if we use English terminology,” said Evelina Khromchenko, presenter of the “Fashionable Verdict” program.

The show was opened by supermodel, one of the five highest paid - Gigi Hadid. Her no less successful sister Bella Hadid is also on the podium: she was so inspired by Tod's suit, which fit like a second skin, that she did not want to take it off. And she left in it for the next show.

Gianvito Rossi is a magician who embodies the wildest female fantasies. A pair for the evening - so shiny, your ankles seem to be strewn with crystals. Or they will captivate you with a combination of the finest lace and a predatory leopard. And here is an innovative transforming model for lovers of seaside holidays.

“When you take off your foundation on the beach, for example, or the deck of a yacht, you seem to be left in sandals, but you don’t! It's so practical and elegant. The model is called “Porto Cervo”: I was inspired by my vacation in this Mediterranean resort,” said shoe designer Gianvito Rossi.

And what would spring-summer be like in the next season without bright, bold decisions? These shoes will make the hearts of fashionistas beat faster - to the rhythm of the new collection.

Milan is one of the world's leading fashion and design centers, ranking alongside Paris, Tokyo and New York. Every year, one of the brightest events in the global fashion industry takes place here - Milan Fashion Week. Milan Fashion Week brings together more than two thousand journalists covering the event, as well as about fifteen thousand guests who do not want to miss such a significant event in the fashion world.

Until the 70s of the last century, she was considered the trendsetter of Italian fashion - the most grandiose and significant shows took place there, in. Shows of new clothing collections were also organized in Milan, but they were rather modest and not crowded.

Only in 1979, the organizers of the shows managed to attract attention thanks to a completely new format of the event - a bright and colorful multi-day show was staged with modern music, the participation of famous designers and fashion designers, extravagant models, and the invitation of journalists and representatives of the Italian elite.

Dozens of presentations take place as part of Fashion Week the latest collections

The scale of the event is growing every year; today Milan fashion weeks bring together the entire global fashion community.

As part of Fashion Week, dozens of presentations of the latest collections of clothing, shoes, accessories and jewelry take place; guests of the shows are given the opportunity not only to admire all this splendor, but also to purchase the items they like.

The main participants of the fashion show are famous Italian fashion houses

Milan Fashion Weeks are organized by the National Chamber of Fashion in Milan, headed by Mario Boselli (2014), who has been promoting Italian fashion on the world stage since 1999.

The main participants of the Milan fashion shows are famous Italian fashion houses: Dolce&Gabbana, Fendi, Versace, Gucci, Giorgio Armani, Gianfranco Ferre, Moschino, Etro, Jil Sander, Roberto Cavalli, Blumarine, Misson, Prada, Alberta Ferretti, as well as fashion designers from other countries .

Over the years Milan Fashion Week Russian designers Kira Plastinina, Yulia Dalakyan, Elena Karnaukhova, Masha Kravtsova, Masha Tsigal, as well as Ukrainian fashion designers Larisa Lobanova and Alena Serebrova presented their new collections.

When and where is Milan Fashion Week

Milan Fashion Weeks are held four times a year - collections are shown in February and September women's clothing, and in January and June – for men.

The dates of the events are consistent with the rest of the cities of the fashionable four - the first week takes place in New York, the second in London, the third in Milan and the final one in Paris.

Famous personalities in Milan can be met simply on the streets

Location Milan Fashion Week– Fashion show center located on Via Gattamelata. The spacious halls of the center, equipped with special platforms and huge video screens, can accommodate a huge number of guests.

Milan Fashion Week is considered the most democratic - despite the closed nature of the event, all residents of the city can enjoy the magnificent spectacle: giant screens are installed in the main squares, on which live broadcasts of the main shows are carried out. Fashion shows are also held on open catwalks, set up on streets, squares and even in the subway.

How to get to Milan Fashion Week

Getting to the famous event is very, very difficult - there are no tickets on sale, you can only get into the event with a special invitation, which the organizers send to editors of fashion publications, famous journalists, reputable buyers, celebrities and VIPs.

You can only attend the event by special invitation.

Some travel agencies offer tours to Milan Week Mods– such offers are usually limited and very expensive, but if you have the desire and financial capabilities, it’s worth taking advantage of them.

Another chance to get an invitation to fashion shows is to participate in an auction. Some famous designers donate to charities in the form of invitations, which are then auctioned off for prices that sometimes reach hundreds of thousands of dollars.

The proceeds go to charity, and the winners of the auction become the lucky owners of tickets to the world of high fashion.

Fashion shows in Milan are held on the streets, squares and even in the metro

But even if you couldn’t get an invitation, a trip to Milan during Fashion Week can be an unforgettable event. Famous personalities who have come to the event from all over the world can meet you in shops, restaurants, clubs, and just on the streets.

You can see online broadcasts from the Fashion Show Center on screens installed on the streets, as well as fashion shows taking place on street catwalks.

In addition, there are many street-style photographers working on the streets of Milan - by dressing stylishly and extravagantly, you have every chance of getting into the field of view of their lenses, and then on the pages of fashion blogs or magazines.

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